“Congratulations Feed a Billion for being published in Bold Global.”
Amy Osmond Cook, Bold Global
March 22, 2017
Is technology the answer to world hunger? For most of us, eating a nutritious meal isn’t a question of when but a matter of choice. But for 795 million people, the question of whether or not they will have something to eat today is a harsh reality. Fortunately, many world service organizations are determined to find a solution to world hunger, and they are turning to technology for solutions.
1. Social media
Unlike traditional campaigns that pay third parties to promote it, social media gives you total control of your message, infrastructure, contacts, and duration — all in real time and at a fraction of the cost.
Founded by Dr. Ambuj Jain, the Feed a Billion organization is committed to providing one billion meals to those in need worldwide by November 2020. Since its launch in May 2016, FAB has provided 1.3 million meals with a promise from businesses to provide three million more.
The rapid success of this campaign is largely based on the power of social media and on the commitment of corporations to match funds donated by individuals. Donations are used to purchase meals prepared by existing organizations who already have the infrastructure in place to provide meals to the local community but need funding to operate.
Read the full article in Bold Global.