“Congratulations Kickante for being published in Bold Global.”

Published by:

Candice Pascoal, Bold Global

May 1, 2016

“Creativity is essential to the entrepreneurship that gets new businesses started and that sustains the best companies,” stated Harvard Business Review columnists Teresa Amabile and Mukti Khaire.

Most people would agree with that statement, but here’s the problem: creative people are not always pegged for the business world. By nature, they are non-conformist. Few like working in an office, most will question everything you say, and certainly they will see the world with different eyes. Despite your efforts as a manager, the formality and routine of office life can become stifling for them.

Many experts agree that the best way to motivate the creative minds on your team is by letting them be. Give them room to flourish. Give them space to create, and they will take care of the rest. I recently stumbled on a meme that said, “If you ever want to know what a creative person’s mind feels like, imagine a browser with 2,857 tabs open. All.The.Time.” With that in mind, if you manage to keep them motivated, you have the makings of a terrific team destined for producing fantastic results, authentic growth hacking, and making great strides toward innovation.

Despite the above argument, here are some ways you can drive out those creative minds from your company:

1. Confuse their need for space with wasting time.

People are motivated by different stimuli, and savvy business leaders understand that. Creative minds, however, are motivated by being allowed to play.

Read the full article in Bold Global.