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A few facts from the Pew Research Center about smartphones and their rising role in the healthcare industry.

  1. 72% of Internet users say they looked online for general health information within the past year.
  2. 1/2 of online health information research is on behalf of someone else—information access by proxy.
  3. 19% of Smartphone owners have downloaded an app specifically to track or manage health.
  4. 1 in 5 Internet users have consulted online reviews and rankings of healthcare service providers and treatments.
  5. 26% of Internet users have read about or watched someone else’s experience with health or medical issues in the last 12 mmonths.
  6. 3-4% of Internet users have posted their experiences with healthcare service providers or treatments.

 

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