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HAROS and your PR strategy

HAROS and your PR strategy

By Isabella Markert With over 800,000 sources and over 55,000 journalists and bloggers, HARO can be a valuable tool for journalists as well as entrepreneurs and publishers. But with approximately fifteen sources for every one journalist, how can you stand out and...
Small business marketing plans that sell

Small business marketing plans that sell

By Isabella Markert In 2018, Coca-Cola spent $5.8 billion on advertising. Compare that with PepsiCo, which spent closer to $4 billion. As a large company that achieved household name-status a long time ago, Coca-Cola isn’t using its advertising budget to generate name...