It’s the age-old question we ask ourselves at the beginning of every school year. How are you going to impress future students and their parents, and show them that your campus should be their No. 1 choice?

Well, you can start with an impressive tour. Here’s how:


Know your audience and what they want

Forget about millennials. Your incoming students are members of Generation Z, who will be visiting campus with their Gen X parents. This generation is quickly taking over college campuses and workplaces. How much do you know about them?

  • They’re less self-centered. According to a report from Ernst and Young, one of the critical factors that separates Generation Z from millennials is self-awareness. They “place a greater emphasis on their role in the world … and their responsibility to improve it.”


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