“Congratulations Nelson Brothers for being published in Money Inc.”

Published by:

Sara Haslem Davis, Money Inc.

October 20, 2017

Investing is a gamble. In 2000, Fortune published “10 Stocks to Last the Decade”; by August 2014, the suggested portfolio (which included Enron) had an average return of -59 percent. Hindsight may be 20/20, but that’s not a clarity you can afford when you’re just starting out.

Brian Nelson has gained a lot of insight through years of careful investment, encountering setbacks and success. As cofounder of Nelson Brothers, Nelson specializes in investing in student housing and enjoys guiding others in seeking out potentially wise investments. Here are 7 tips from Nelson for those getting their feet wet and looking at prospective investments.

What are your goals?

Before you can even begin evaluating prospects, decide what is most important to you. Whether it is capital preservation, income, growth, etc., you need to be sure that your values are mirrored by the company you choose to invest in.

A great investment isn’t always about finding the best company. More often, it is about finding the company that is best for you. “When working with a new company or opportunity, does the firm put your needs and goals first, or are they focused on their own agenda?” says Nelson. “This may be a harbinger of things to come. Great, long-term oriented firms start the relationship by learning more about you and what you’re looking for. That way they can make sure they’re attracting investors with the same ideals and values. If they understand your values, they can use that as a governing compass when it comes time to make big decisions.”

Read the full article here.