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San Clemente, California

The SockIt, the world’s first light-up, wearable device that teaches young soccer players to kick with correct technique, has captured the notice of such television shows as “Shark Tank,” “Toy Box” and “Million Dollar Inventor.” Kevin Harrington, founder of As Seen on TV and one of the original investors on the ABC series “Shark Tank,” has teamed up with The SockIt to introduce this product to young soccer players and their parents.

The SockIt was born in the 2012–2013 soccer season when Joe Briganti’s daughters, Natalia, 6, and Briana, 5, started to play club soccer. Like many young players, Briganti’s daughters and the other kids on the team kicked the ball with their toes. The coach would stop practice and show them how to kick their shoe laces, toe pointed down. But the kids would inevitably continue “toe poking.” Not a soccer player himself, Briganti nonetheless understood the frustration of the kids, other parents and coaches.

“As a parent, watching your child fail to kick soccer balls for years is tough to watch,” said Joe Briganti, The SockIt inventor.

The SockIt, an acronym that stands for Soccer Kicking Interactive Trainer, is a colorful loop that slips over the player’s kicking shoe. When kids kick the ball correctly, the soccer-ball-shaped top of the SockIt lights up, letting players know, in real time, that their kicking technique is correct. The SockIt comes in four colors: Rocket Orange, Smashing Yellow, Attacker Blue and Striker Pink.

“People don’t even know the solution exists, but they certainly know the problem exists,” said Briganti. “Our goal is for The SockIt to catch on. We want parents to realize soccer can be fun, for them and for their child.”

A portion of all proceeds from The SockIts purchased goes to St. Jude Children’s Hospital for cancer research.

To view The SockIt in action, see the video at https://youtu.be/hJ5MBUECOHc.

About The SockIt
The SockIt is an interactive, light-up kicking device designed to improve players’ soccer game, allowing them to level up on form, power, and technique. The light-up device improves wearers’ kicking technique by lighting up when the ball is kicked correctly. It is made from industrial strength thermal plastic rubber and can withstand shock, impact, and other extreme conditions. Quite simply, it’s made to be kicked, and kicked again. It has six LEDs powered by a replaceable lithium battery and is one size fits all. “Light Up Your Shot, Turn on Your Game!”