Amy Osmond Cook, Forbes
March 13, 2017
The need for aging care is unprecedented. By 2030, one in five Americans will be age 65 or older, and about 70% will most likely require long-term care. But with approximately 16,000 nursing homes and almost 13,000 home health agencies providing similar care in fragmented, localized markets, how can providers differentiate themselves and place their services above the rest?
As the CEO a content marketing firm, I work with more than 300 post-acute healthcare businesses on their marketing strategies and collateral. We help them understand the patient’s journey, build marketing collateral to help them move through the sales pipeline and digitally transform their marketing. While digital marketing is more important than ever in the healthcare space, post-acute care continues to rely on traditional marketing strategies as well.
Read the full article in FORBES.