By Em Jurbala Language evolves constantly, and that means marketing strategies need to shift as the way we communicate changes. Given the current shift to virtual communication, fewer people are speaking face-to-face, and more need to rely on other means to...
By J’Nel Wright “Who are you? Ooh. Ooh. Ooh. Ooh.” The Who It seems like a rather obvious question: Who are you, and what do you have to offer customers? But it’s surprising to see how many companies struggle to develop a consistent message that clearly defines their...