by Stage Marketing | Blog
By J’Nel Wright How well do you know your customer? If you want to be competitive, it’s good to learn everything you can. Salesforce research shows that 63 percent of today’s consumers expect businesses to understand their expectations, and 76 percent of B2B...
by Stage Marketing | Blog, Content
By J’Nel Wright “Who are you? Ooh. Ooh. Ooh. Ooh.” The Who It seems like a rather obvious question: Who are you, and what do you have to offer customers? But it’s surprising to see how many companies struggle to develop a consistent message that clearly defines their...
by Stage Marketing | Blog
By Isabella Markert In 2018, Coca-Cola spent $5.8 billion on advertising. Compare that with PepsiCo, which spent closer to $4 billion. As a large company that achieved household name-status a long time ago, Coca-Cola isn’t using its advertising budget to generate name...
