Things just got more challenging for digital marketers. If you plan to expand your brand and increase engagement with paid digital advertising on the Facebook platform, here’s something you should know: Recent updates on Apple iOS 14 allow users the option to opt out...
By J’Nel Wright “Who are you? Ooh. Ooh. Ooh. Ooh.” The Who It seems like a rather obvious question: Who are you, and what do you have to offer customers? But it’s surprising to see how many companies struggle to develop a consistent message that clearly defines their...
By Isabella Markert Between 2019 and 2020, the number of Facebook users worldwide is expected to increase from 1.62 billion users to 1.69 billion users. While Instagram may seem to be taking over, as of now, Facebook is still the most-used social media platform. So...
by J’Nel Wright UTM. It sounds like a clinical condition, doesn’t it? In some ways, it can be. But the truth is, using UTMs as part of your social media marketing campaign ensures things run smoothly. In the social media world, UTM stands for Urchin Tracking...
With the number of social media platforms on the market right now, it can be difficult to discern what can get you the most bang for your buck. They all work differently, and whatever you pick may or may not get you the results that you want. All the most popular...
