Spencer Bugg, lead graphic artist at Osmond Marketing, likes to keep his fingers on the pulse of the design industry. He never stops researching and is always open to new forms of inspiration so he can work with clients to make the best content and designs possible.


Raised in an Air Force family, Spencer grew up all over the place! With nine different homes over six states and three countries, adventure was always around the corner. It wasn’t until he attended college at Brigham Young University that he finally got to live in one

place long enough to grow some roots.


Spencer’s education was diverse. He started in animation but moved on to illustration while taking extra design classes to round out his abilities in content creation. After graduation, he spent several years designing business cards and product packaging during the day and moonlighting as a freelancer, all the while searching for the perfect job. Now that he’s at Osmond Marketing, he’s having a blast.


“I thrive on variety,” Spencer says. At Osmond, he might work on web design and motion graphics in the morning but be knee deep in logo design and ebook revisions by the afternoon. It’s that fast pace that Spencer loves. “There’s a real sense of camaraderie and esprit de corps that is rare in a workplace—especially one in such a chaotic and topsy-turvy industry as marketing.”


So how does Spencer create content? “First things first: research.” He’s often tempted to start making rough-draft designs right out of the gate, but it’s always worth getting on the same page with the client before making sketches to cut down on revisions later. After that, it is a cycle of changing variables and polishing products based on client feedback until the product is right. But really, it’s all about client involvement every step of the way.


When it comes to inspiration, Spencer looks everywhere. “Inspiration comes from the oddest of places,” he says. “I’ve learned not to close myself off from things I wouldn’t normally go out for.” That translates to watching documentaries and movies—with or without his nieces and nephews as an excuse to watch cartoons—reading biographies and novels, and listening to stand-up comedy and movie soundtracks. He even recalls a few embarrassing months in which he spent more time on Pinterest than with his wife. But all the research is worth it to create great new content.

I also love that I get to use just about every tool in my utility belt,” Spencer says. “I’ve worked hard to master a wide range of skills, and I’m thrilled to have found a job that calls on all of them.”