By J’Nel Wright
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When it comes to sharing content, how can you be sure your article is read over a myriad of others? The difference between 100 readers and going viral amid millions starts with a great headline, continues with engaging content, and then gains momentum with solid SEO and SEO headlines. By understanding these seven features of search engine optimization, you will build an edge in maximizing your online presence.
Google has positioned itself as the eyes and ears of online media. As such, it is of utmost importance to optimize your site using tools that Google provides, such as Google Ads and Trends. Is your site indexed by Google? Do you have W3C validation? How’s your site speed? Do you have meta tags and meta descriptions in the proper places? Are you optimizing keywords that real people are using? As a Certified Google Partner, Osmond Marketing uses best practices in site optimization.
2. Directory Listings
If you ask ten people for directions to a coffee shop, and each person tells you something different, then you’re going to be pretty confused about how to get there. It’s the same concept with directory listings. Google and other search engines give greater domain authority to sites with consistent information. With hundreds of directory listings to choose from, the value of your listing and your online impact depends largely on the quality of your categories and subcategories. If your category is too specific, your article won’t get linked, but if your category is too broad, it can easily be drowned out by similar content.
Speaking of content, don’t underestimate the importance of providing it in its highest quality. A sloppy article will remain at the bottom with other lousy articles. However, a polished, interesting, well-researched piece is much more likely to be linked to other articles, thus increasing your online presence.
4. Earned Media (PR)
If your goal is to build a strong content marketing strategy, earned media is your cornerstone. Having a strong understanding of the ebb and flow of social media will help maximize your public relations platforms.
5. Social Media
How many of you dumped a bucket of ice water over your head a few years ago? If you did, you are one of the millions who responded to the ALS Challenge, a marketing campaign that relied entirely on social media to gain exposure. Few things have had a more profound impact on marketing plans than social media. When you understand its value, it can transform your brand.
Despite a small number of nut jobs who use reviews as a way to stick it to a business, reviews remain a great way to promote your services. Even a negative review that is handled publicly for others to follow can work to a business’s advantage. There is really no substitute for word of mouth.
7. PPC (Pay per Click)
Just like Field of Dreams taught us, “If you build it, they will come.” Advertisers, that is. PPC has shown to be an effective way to reach your target audience by using keywords and phrases. It’s another reason to become familiar with Google and the Google Ads platform.
One thing you’ll discover about SEO is that it works best when these seven factors work together. By designing a marketing campaign that encompasses these areas and enables them to play off each other’s strengths, you will have the right formula for moving your business forward in the digital marketing arena.