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Amy Osmond Cook, Silicon Slopes

April 17, 2017

Running a business is demanding; you won’t be able to do it all on your own, just like you can’t make it to the finish line alone. Build your team, establish trust, and be a friend, you’ll find yourself crossing over into victory.

It’s like a scene out of Mad Max: hundreds of UTVs barreling across the desert sand under the fierce Nevada sun, two or more riders to a vehicle, each one racing to stay ahead. That’s where Texas chiropractor Dr. Michael Buffington found himself this March, racing against professional drivers and celebrities in the 2017 Mint 400 Off-Road Race, a grueling 300-mile drive through the Nevada landscape. Only his copilot wasn’t Tom Hardy or even Mel Gibson: it was his friend and wealth strategist, Michael Isom.

Isom, CEO of Utah-based wealth management firm Vault AIS, invited Buffington on this harrowing drive. That might not sound like your typical client-advisor activity. However, Buffington and Isom found that they used the same tactics on the desert sand as they do in the office conference room. Here are three ways that you can conduct your business like a UTV in a race to the finish.

Build your pit crew.

A race involves so many more people than just the driver. To start off, you have the designers who conceptualize the car and the engineers who put it together. Buffington didn’t step into the car until the tech inspection day, and by then it had under 100 miles on it. Leading up to the race you have a crew chief and team, getting you ready and prepared for the big moment. In the race itself you have the driver and and navigator, one with his eyes on the path ahead, the other with his eyes on the map, equipment, and gas.

Learn to recognize and appreciate the talent around you. It will be impossible to get ahead without the support of coworkers, employees, advisors, and family. In the race, Buffington navigated Isom to the finish line. In the office, he relies on Isom’s navigation. “Michael is part of my team,” Buffington said. “I can drive my business and know that Michael is navigating, watching the gauges, and telling me where to go.”

Read the full article here.